Max Mikhedov is User Acquisition Lead at Easybrain, a mobile game developer with more than 750,000,000 downloads. Max has 10+ years of experience developing and promoting products in different markets such as mobile games, fintech, automobile and consumer electronics. Read Max’s blog in Russian here. It’s natural to be afraid to start something new. We might be scared of failure, or we might feel that we lack the right investments and resources. But even when conditions are less than ideal, there are exciting opportunities that are worth testing—and you will never know what works unless you try. I apply this idea to both my work and my personal life. In my user acquisition career, I have tested plenty of new traffic sources, types of campaigns and approaches to creatives. To be successful, you have to test widely and consistently to find what will boost performance. In this article, I explore best practices for testing that drives performance. 1. Learn What’s New on the MarketAlways keep an eye on what’s new on the market. Look at the latest trends, analyze competitors’ campaigns & creatives and dive into similar markets. This will help you stay on top of upcoming trends and what’s popular with audiences. To keep informed about the latest developments in the industry, I recommend the following:
2. Analyze Performance Early OnThere are many opportunities to test. Start by trying a new campaign or creative type with your current partner instead of launching a new traffic source. In my experience, new types of campaigns (optimized for retention, event or ROAS) tend to improve performance faster than completely new sources. Keep an open mind, but I wouldn’t recommend testing something new just for the sake of testing. Before implementing a new test, you should always consider the potential value that testing will bring. 3. Choose What To Test WiselyWhen a channel is new, it means that only a limited number of companies on the market have tried it. On the one hand, embracing the new can mean a performance boost while your competitors are still hesitating. On the other hand, trying a new channel means adopting something that hasn’t been proven as a reliable source of traffic by the majority of the market. I would encourage you to examine your figures closely early on. If you see that your ARPU or ROAS figures are much lower than expected, you might reconsider how much to invest in a particular test. To sum up, test regularly. As a rule, I would recommend investing 5-10% of your resources into finding new opportunities and testing them. The post Quick User Acquisition Tips to Start Testing Today appeared first on Liftoff. Quick User Acquisition Tips to Start Testing Today published first on https://waltergillespie.tumblr.com/ via Tumblr Quick User Acquisition Tips to Start Testing Today
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About MeI work as a Freelancer in Texas, I develop software's and website's. I have good skill-set in programming and I am a blogger too, I have my own website in which I post my blogs, basic steps to developing software's and tips on debugging the issues. Visit my website to learn the easiest way of debugging issues in your software or computer. |