KING Art’s journey from a bunch of artworks they saw on the internet to Germany’s Game of the Year. Publisher Search One of the main reasons we did the Kickstarter is that it enabled us to keep working on the project on our own terms and give us many months to make a deal with a publisher. That is a totally different situations compared to having your back to the wall and being forced to take whatever deal someone is offering you. We were able to keep creative control and to negotiate in general favorable deal terms. One of our Executive Producers was responsible for all communication with the publisher. He worked with multiple people on the publisher’s side and was informed about everything that was going on. The same is true for external contributors: Each partner has one contact person at KING Art to minimize miscommunication. Organization & Communication Most departments had daily standups and at least one representative of each department was part of the daily leads standup to act as the link between the department and the other leads. Producers organized the collaboration between departments. They made sure every department can work efficiently and had all the info and material they need. They also kept the internal and external milestones in mind. For most of the development we had one milestone every two months or so, more at the end. Pre-COVID, we had a weekly standup with the whole team, so everyone had the chance to talk about what they were doing. COVID ended this tradition, and we are not sure if it will come back since the meeting got rather large. Communication is one of the biggest challenges when teams get this big and we haven’t found the best way to do it yet. At one hand, people want to be involved and know what is going on. On the other hand, you could easily spend your whole week just having meetings to keep everybody informed. Prototypes Tools
Jan Theysen Jan Theysen is Creative Director at KING Art and one of the two founders. He is the Iron Harvest Game Director and worked on narrative design, the campaigns and game design. He was part of the small group of people who laid the foundation for the game that would become KING Arts’ biggest project to date. The post Making of Iron Harvest: Finding the Project (Part 2/3) appeared first on Making Games. Making of Iron Harvest: Finding the Project (Part 2/3) published first on https://spymugblog.tumblr.com/ Making of Iron Harvest: Finding the Project (Part 2/3) published first on https://waltergillespie.tumblr.com/ via Tumblr Making of Iron Harvest: Finding the Project (Part 2/3)
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Google initially launched its UI library, Flutter, for creating native functional mobile apps that ensure smooth performance. The attractive features and characteristics of Flutter have attracted many developers to explore it for building apps. Although Flutter initially focused on creating cross-platform Android and iOS apps, it no longer has restrictions to build mobile apps only. Desktop and web apps are something now you can try making with Flutter. If you want to try Flutter for Web, this is the right guide for you. Without further discussion, let’s read on! A Brief Introduction of FlutterFlutter is Google’s UI library that helps build native performant apps across all devices, such as desktop, web, and mobile, via a single codebase. It uses Dart programming and combines Cupertino and Material Design to create an attractive user interface. The intriguing UI not just feels native but also can resemble the platform to perform naturally on any device. How Does Flutter Web Function?Flutter renders website apps similarly like it renders mobile apps for iOS and Android platforms. Flutter Web can turn a project into native code when you need to deploy it. It builds single-page web apps. However, you can have multi-pages, but if Flutter changes a web app to the native language, there will be a single index.html HTML file. So, how can you create multi-pages web apps? The Navigator works on the Stack data structure. Although Flutter Web is a single page, it can push many pages on a similar single native page. Measuring Flutter for Web’s PerformanceThe Flutter developer community actively makes enhancements and changes to improve Flutter Web’s performance and bring it to a fixed release. Mainly two things can measure Flutter Web’s performance: first, it can render and manipulate massive amounts of data, and secondly, it features effects, transitions, and animations. Flutter developers have following two options of rendering engines to select from:
These engines produce Dart code that turns to CSS and HTML for the execution of widgets. Apps built with DomCanvas have a lesser payload than the ones made with CanvasKit. The extra massive size for CanvasKit improves its performance by radical changes. So, it would help if you decided whether you want your users to wait a bit more to enjoy a better user experience. In a nutshell, in terms of performance, Flutter Web needs to improve more to meet the level of the performance of modern JavaScript frameworks and libraries like Vue, Angular, and ReactJS. When Does Flutter for Web Development Bring Benefits for Businesses?When it comes to building a web app, Flutter may be the right solution. Learn when it’s worthwhile to use the Flutter web for business. Mobile and Web Development at the Same TimeFlutter is the right solution in case of building an app for the web and mobile at the same time. With Flutter, now it’s possible to create the entire product from a single codebase using a team of Flutter developers. Developers need to create responsive UIs, as the web and mobile apps will work on various screen resolutions and sizes. When a screen’s web version might require being entirely other than the mobile version, Flutter can support platform checks. It helps you render various screens on the web and mobile. It saves time, as web and mobile apps share standard translations, styles, logic, UI elements, and more. Reuse Code from an Already Built Mobile ApplicationFlutter brings business value if you already have a mobile app and go for Flutter for Web development. In this matter, you can use current UI elements and logic to build web apps quicker than other web platforms. Your app’s web version does not need to execute every feature the mobile version has. Companion ApplicationsFlutter Web also works as a companion to mobile applications. For instance, a demo application, your mobile app’s admin panel, or proof of concept uses standard code with a broader system made with Flutter. Should You Use Flutter Web When Mobile Apps Are Not in the Picture?Flutter helps you create engaging and performant web apps. But, it’s not ideal for static website pages. It is perfect for single-page interactive applications with heavy UI elements and animations. In terms of static website pages with lots of text, a higher standard website development process may result in better outcomes, quicker load times, and more feasible maintenance. Pros of Flutter WebHere are a few benefits of using Flutter for Web for your business:
Cons of Flutter WebFlutter Web has a few shortcomings also as it is still under development. Let’s have a look:
How to Run Your Current Project on Flutter Web?Presently, Flutter Web is on a stable channel from Flutter 2.0. However, if you don’t operate on Flutter 2.0, you can still utilize it by running the commands mentioned below:
And if you are using Flutter 2.0 but haven’t ever operated your previous project on the web, run the set of commands mentioned below:
Once you implement these commands correctly, you can run your project using Flutter Web. You can find a web folder in the project directory. To operate that project on the Flutter Web, choose Edge or Chrome and click Run. How to Build Your First Flutter Web App Project?To build a Flutter app, you don’t need experience in Dart or other website programming languages. The official documentation will guide you with the basics of Flutter Web. Here is our detailed guide to help you create your first app project with Flutter Web: To set up your first Flutter Web app project, ensure to have Flutter version 1.5.4 or more. Moreover, install Dart 2.3 for app development. You can type the commands given below:
To Make sure to update the correct version, type the following in your command line:
It will provide the installation status. To obtain the development tools for Flutter Web, run the command given below:
Now make sure that the
Next, restart your system. Now choose an IDE for developing a Flutter web app. Here’s the options to select from:
These IDEs have various approaches. Based on your suitability, you can select your preferred one. Developers can use VS Code for web development. Open VS Code and type ctrl + shift + p for opening the command palette. After opening the command palette, type:
Visual Studio Code will seek your permission for Stagehand installation. To install Stagehand, a Dart Project creator manually, type this:
You can develop a basic project demo by providing a location and name for your project. Now, Visual Studio Code will ask permission for automatic installation of webdev. Nonetheless, you can manually install it by typing this command:
Type webdev serve in the command line to run your project. And then, your first demo project will be accessible in the supported Chrome window. What to Consider While Using Flutter for Web?Here are the key points to remember while using Flutter Web:
Bottom LinesWith its constant popularity and increased acceptance of business apps, Flutter has proved to bring more business values. If you have read this guide, you have more reasons to go for Flutter Web development. MindInventory has a team of ardent, dedicated, and experienced Flutter developers knowledgeable in creating responsive apps using Flutter. If you seek to hire profound Flutter Web development services to complete a current project, contact us in no time! FAQs About Flutter for Web
What is Flutter for web?
Flutter for web is a code-compatible version of the open-source UI software development kit that uses HTML, CSS, and JavaScript to generate the user interface.
Is Flutter good for web development?
Yes. Flutter is great for both mobile and web app development as it is highly compatible with current-generation web rendering technologies like HTML, CSS, and JavaScript. Using Flutter, you can easily compile the existing code into a client experience, embed it into the browser, and then deploy it to any web server.
Which web browsers are supported by Flutter?
Flutter web apps can run on almost all modern browsers like Chrome, Safari, Edge, and Firefox. Chrome (on Windows, macOS, and Linux) and Edge (on Windows) are supported as the default browsers for debugging your app during development. The post Flutter for Web – The Detail Guide to Develop Flutter Web App appeared first on . Flutter for Web – The Detail Guide to Develop Flutter Web App published first on https://spymugblog.tumblr.com/ Flutter for Web – The Detail Guide to Develop Flutter Web App published first on https://waltergillespie.tumblr.com/ via Tumblr Flutter for Web – The Detail Guide to Develop Flutter Web App Google initially launched its UI library, Flutter, for creating native functional mobile apps that ensure smooth performance. The attractive features and characteristics of Flutter have attracted many developers to explore it for building apps. Although Flutter initially focused on creating cross-platform Android and iOS apps, it no longer has restrictions to build mobile apps only. Desktop and web apps are something now you can try making with Flutter. If you want to try Flutter for Web, this is the right guide for you. Without further discussion, let’s read on! A Brief Introduction of FlutterFlutter is Google’s UI library that helps build native performant apps across all devices, such as desktop, web, and mobile, via a single codebase. It uses Dart programming and combines Cupertino and Material Design to create an attractive user interface. The intriguing UI not just feels native but also can resemble the platform to perform naturally on any device. How Does Flutter Web Function?Flutter renders website apps similarly like it renders mobile apps for iOS and Android platforms. Flutter Web can turn a project into native code when you need to deploy it. It builds single-page web apps. However, you can have multi-pages, but if Flutter changes a web app to the native language, there will be a single index.html HTML file. So, how can you create multi-pages web apps? The Navigator works on the Stack data structure. Although Flutter Web is a single page, it can push many pages on a similar single native page. Measuring Flutter for Web’s PerformanceThe Flutter developer community actively makes enhancements and changes to improve Flutter Web’s performance and bring it to a fixed release. Mainly two things can measure Flutter Web’s performance: first, it can render and manipulate massive amounts of data, and secondly, it features effects, transitions, and animations. Flutter developers have following two options of rendering engines to select from:
These engines produce Dart code that turns to CSS and HTML for the execution of widgets. Apps built with DomCanvas have a lesser payload than the ones made with CanvasKit. The extra massive size for CanvasKit improves its performance by radical changes. So, it would help if you decided whether you want your users to wait a bit more to enjoy a better user experience. In a nutshell, in terms of performance, Flutter Web needs to improve more to meet the level of the performance of modern JavaScript frameworks and libraries like Vue, Angular, and ReactJS. When Does Flutter for Web Development Bring Benefits for Businesses?When it comes to building a web app, Flutter may be the right solution. Learn when it’s worthwhile to use the Flutter web for business. Mobile and Web Development at the Same TimeFlutter is the right solution in case of building an app for the web and mobile at the same time. With Flutter, now it’s possible to create the entire product from a single codebase using a team of Flutter developers. Developers need to create responsive UIs, as the web and mobile apps will work on various screen resolutions and sizes. When a screen’s web version might require being entirely other than the mobile version, Flutter can support platform checks. It helps you render various screens on the web and mobile. It saves time, as web and mobile apps share standard translations, styles, logic, UI elements, and more. Reuse Code from an Already Built Mobile ApplicationFlutter brings business value if you already have a mobile app and go for Flutter for Web development. In this matter, you can use current UI elements and logic to build web apps quicker than other web platforms. Your app’s web version does not need to execute every feature the mobile version has. Companion ApplicationsFlutter Web also works as a companion to mobile applications. For instance, a demo application, your mobile app’s admin panel, or proof of concept uses standard code with a broader system made with Flutter. Should You Use Flutter Web When Mobile Apps Are Not in the Picture?Flutter helps you create engaging and performant web apps. But, it’s not ideal for static website pages. It is perfect for single-page interactive applications with heavy UI elements and animations. In terms of static website pages with lots of text, a higher standard website development process may result in better outcomes, quicker load times, and more feasible maintenance. Pros of Flutter WebHere are a few benefits of using Flutter for Web for your business:
Cons of Flutter WebFlutter Web has a few shortcomings also as it is still under development. Let’s have a look:
How to Run Your Current Project on Flutter Web?Presently, Flutter Web is on a stable channel from Flutter 2.0. However, if you don’t operate on Flutter 2.0, you can still utilize it by running the commands mentioned below:
And if you are using Flutter 2.0 but haven’t ever operated your previous project on the web, run the set of commands mentioned below:
Once you implement these commands correctly, you can run your project using Flutter Web. You can find a web folder in the project directory. To operate that project on the Flutter Web, choose Edge or Chrome and click Run. How to Build Your First Flutter Web App Project?To build a Flutter app, you don’t need experience in Dart or other website programming languages. The official documentation will guide you with the basics of Flutter Web. Here is our detailed guide to help you create your first app project with Flutter Web: To set up your first Flutter Web app project, ensure to have Flutter version 1.5.4 or more. Moreover, install Dart 2.3 for app development. You can type the commands given below:
To Make sure to update the correct version, type the following in your command line:
It will provide the installation status. To obtain the development tools for Flutter Web, run the command given below:
Now make sure that the
Next, restart your system. Now choose an IDE for developing a Flutter web app. Here’s the options to select from:
These IDEs have various approaches. Based on your suitability, you can select your preferred one. Developers can use VS Code for web development. Open VS Code and type ctrl + shift + p for opening the command palette. After opening the command palette, type:
Visual Studio Code will seek your permission for Stagehand installation. To install Stagehand, a Dart Project creator manually, type this:
You can develop a basic project demo by providing a location and name for your project. Now, Visual Studio Code will ask permission for automatic installation of webdev. Nonetheless, you can manually install it by typing this command:
Type webdev serve in the command line to run your project. And then, your first demo project will be accessible in the supported Chrome window. What to Consider While Using Flutter for Web?Here are the key points to remember while using Flutter Web:
Bottom LinesWith its constant popularity and increased acceptance of business apps, Flutter has proved to bring more business values. If you have read this guide, you have more reasons to go for Flutter Web development. MindInventory has a team of ardent, dedicated, and experienced Flutter developers knowledgeable in creating responsive apps using Flutter. If you seek to hire profound Flutter Web development services to complete a current project, contact us in no time! FAQs About Flutter for Web
What is Flutter for web?
Flutter for web is a code-compatible version of the open-source UI software development kit that uses HTML, CSS, and JavaScript to generate the user interface.
Is Flutter good for web development?
Yes. Flutter is great for both mobile and web app development as it is highly compatible with current-generation web rendering technologies like HTML, CSS, and JavaScript. Using Flutter, you can easily compile the existing code into a client experience, embed it into the browser, and then deploy it to any web server.
Which web browsers are supported by Flutter?
Flutter web apps can run on almost all modern browsers like Chrome, Safari, Edge, and Firefox. Chrome (on Windows, macOS, and Linux) and Edge (on Windows) are supported as the default browsers for debugging your app during development. The post Flutter for Web – The Detail Guide to Develop Flutter Web App appeared first on . Flutter for Web – The Detail Guide to Develop Flutter Web App published first on https://waltergillespie.tumblr.com/ via Tumblr Flutter for Web – The Detail Guide to Develop Flutter Web App Today’s guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: – Why she decide to […] The post 858: Successful Exit As a Solo Founder appeared first on App Masters. 858: Successful Exit As a Solo Founder published first on https://waltergillespie.tumblr.com/ via Tumblr 858: Successful Exit As a Solo Founder Christina Borisova is Lead Retargeting Manager at ZiMAD, a developer and publisher of popular games for mobile platforms, PC and social networks. Over the past nine years at ZiMAD, Christina focused on developing and improving user acquisition strategies. She started as a junior marketing manager and grew to Head of User Acquisition, in charge of acquiring valuable users and placing company products in front of the right audience. Christina works closely with product teams and UA to develop an active user base for ZiMAD apps. Read Christina’s blog in Russian here. More than two years ago, I decided to focus on retargeting. Like many others, our team had tested retargeting campaigns, but only sporadically and with little success. Back then, our main goal was to increase the number of new users to drive profit. But I realized there was a great opportunity in our 10-year-old app with its 100+ million user base to reactivate those users instead of just focusing on new user acquisition. It was then I began my search for a successful retargeting strategy. My North Star: Paying and Non-paying UsersWhile researching retargeting, the majority of resources I came across recommended re-engaging users who made purchases. By retargeting purchasers, app marketers can increase their share of paying users and upsell, “a method where shoppers are persuaded to buy a product of higher value, or ‘upgrade.’” I also remembered that many user acquisition channels that specialize in retargeting had expressed a desire to work with ZiMAD, as long as we had 20,000 to 100,000 unique paying users within a few months. The most valuable users are those who make a purchase, especially if they are ‘whales,’ highly engaged and loyal top spenders who donate their time and money. As a game developer, we pay special attention to whales. We deter them from leaving and bring them back if they churn by offering exclusive content, hot sales and top priority service. That said, app marketers only target 5-10% of the user base if they focus exclusively on the spending audience. What about the remaining 90-95% of users who never spend a penny? It’s important to remember non-purchasers. You will miss out on most of the user base if you only have eyes for big spenders. After extensive experiments and tests, I made a checklist to guide my retargeting decisions for new and existing apps—regardless of whether they have spenders or not. My process is not universal, and it won’t work for everyone. Every product is unique. But I think my checklist offers a helpful starting point for marketers who have the same questions I did. Here’s what I asked myself, step-by-step, when I devised my retargeting strategy: 1. What Is My App About?Put yourself in the player’s shoes to understand what attracts them. Play the game, be curious and explore what you offer. You will likely discover what features to use in your new retargeting strategy. It’s also a great exercise to understand what screens to use for deep link integrations. 2. What Metrics Does My App Have?Analyze metrics based on three key elements:
3. What Features Do I Use?To discover what features to highlight in a retargeting campaign, you must play your game to see what will attract players to your app. For example, you could use in-game events or special levels if you offer them. Afterward, analyze performance metrics of users playing those special in-game events or levels. Compare the data to isolate the best features to attract returning users. I usually call these features a ‘stimulus’. 4. What Do I Consider Loyal and Highly Engaged?The most important phase of any retargeting strategy is user segmentation. Select user conditions based on activity, but do so carefully. If you choose strict requirements, you will end up with a small, costly sample segment. If your conditions are too broad, your ROI and engagement metrics can be low. Consider the following carefully to decide if an audience is loyal and highly engaged:
5. What Creative Concepts Do I Use?We often hear that personalization is king and that customized creatives are a must for any retargeting strategy. At ZiMAD, we test personalized creatives designed for a specific feature (like an in-game event or a special level) against slightly different creatives used for traditional UA. For us, they have performed more or less the same. It’s always better to have several creative concepts when testing—whether you adapt the creative for retargeting or not. Asking and answering these five questions have helped me successfully prepare countless retargeting campaigns. Even if your app does not have thousands of paying customers, you can still retarget. Your app just might require a slightly different strategy when it comes to segmenting users. You never know until you test and try. The post 5 Questions to Ask Before Starting a Retargeting Campaign appeared first on Liftoff. 5 Questions to Ask Before Starting a Retargeting Campaign published first on https://waltergillespie.tumblr.com/ via Tumblr 5 Questions to Ask Before Starting a Retargeting Campaign Dariia Opanasiuk is Chief Marketing Officer at Impulse, a leading brain training app with over eight million users. Since 2018, Dariia has managed health & fitness, education and gaming apps. With a team of experienced marketers, she currently leads the performance marketing and advertising strategy for the Impulse app and crossword game, Wordsgram. Dariia’s focus is on growing the Impulse marketing team and improving creative & media buying processes. Learn more about Mobile Hero Dariia. The ConundrumThe world of mobile marketing transforms extremely fast. Apple announced ATT changes in September 2020 that marked a major shift, affecting mobile marketers who relied on the Identifier for Advertisers (IDFA) to acquire iOS users. This left a pressing question—how do you overcome the deterioration of ad platform optimization, resolve attribution problems caused by IDFA changes, and continue to acquire users efficiently and profitably? Prior to iOS 14.5, the challenges of performance marketing on iOS devices were addressed with testing and proactive scaling. Most advertising platforms relied exclusively on the IDFA to track conversions and to see immediate results of marketing tests. IDFA helped app marketers quickly identify the best creatives, ad sets, and campaigns for scale. Now, we are left with SKAdNetwork campaigns that have different attribution rules. Additionally, we need to wait for SKAD campaign results for seventy-two hours before evaluating traffic performance. For companies who previously tested dozens or even hundreds of ad creatives daily and relied on decisions based on immediate traffic metrics as tests were launched, the new reality is a big challenge. At Impulse, it became a top priority to find alternative user acquisition methods. We searched for new and efficient ad campaign approaches that would allow us to scale traffic and profit margins. This blog explores some of the new strategies that work. The Good Stuff. Web Conversion Campaigns.We started by retesting different types of ad campaigns outside the SKAD network by launching a series of marketing experiments with variables covering types of optimization, funnel approaches, and creative types. Our findings favored web conversion campaigns. The three benefits of web conversion campaigns for our app include:
Since we run hundreds of ad creative tests daily, these three are crucial. Web conversion optimization introduces a fresher audience for ad platform algorithms which means lower CPAs. These campaigns had noticeably lower CPMs in comparison to similar targeting settings for App Install or App Event campaign optimizations. User Journey for Web Conversion CampaignsWe changed the standard user’s journey from ad click to app install by adding one more step—between the ad click and app store page view. After the ad, users are taken to the web page, and then from the web page to the app store’s app page. By adjusting the user journey, we get an opportunity to use custom websites instead of using the app store as a destination page. One quick tip here—act quickly and carefully without overloading potential users with unnecessary actions on the web page. The user’s path becomes longer for three additional seconds (the average time spent on the website before being directed to the App Store) but we now have a priceless opportunity to encourage users to decisively install Impulse on the App Store app page. Here are my top tips for marketers who want to test this approach:
Wrapping It Up with Pros and ConsThe main advantage of web conversion campaigns over SKAdNetwork campaigns is the ability to test and react to ineffective creatives quickly. Results are almost immediate, making it easier to understand what to scale when top-performing creatives appear. Once you scale five to seven creatives at a time, you will know which one starts to burn out. The biggest disadvantage is the lack of algorithm optimizations for the final funnel event. But you still can test creatives using web conversion optimization and scale profitable creatives using SKAdNetwork campaigns. To succeed with web conversion optimization campaigns, you need good creatives, a proactive testing approach, and quick decision-making. One or two days of hesitation can generate losses depriving you of previously earned profit margins. As such, pay attention to time spent on campaign management as it is one of the most important components of profitable scaling. Be prepared to test, learn and repeat. The post Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S. appeared first on Liftoff. Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S. published first on https://waltergillespie.tumblr.com/ via Tumblr Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S. Galyna Iefremova is CEO & Founder of SUITSME, a fashion dress-up gaming app helping women find their style, boost fashion skills and express personality with no limits. Galyna founded SUITSME in 2020 when most women remained at home due to the pandemic and could not go out to demonstrate their stylish looks. In less than a year, SUITSME soft-launched in the US and Canada, allowing users to create modern looks using garments of famous fashion brands. Currently, SUITSME is planning for a global launch. Read Galyna’s blog in Russian here. Nothing in the world grows faster than the budgets allocated to digital advertising. The industry is highly dynamic, and the competition is fierce—no wonder every marketer is trying to stand tall against competition and get desired conversions. 70% of advertising effectiveness depends on creatives. After Apple implemented IDFA restrictions, the role of creatives in performance marketing has been amplified. In this blog, I’ve created a list of proven tips that will maximize your ad return-on-investment (ROI). 1. Explore and Conquer Your RealmMarketers can sometimes end up stuck thinking “inside the box”, designing tons of similar-looking ads. It’s okay to try making ads based on direct product exposure, but don’t stop there. Work hard to analyze and understand your audience insights. Follow what your users follow, read what they write in online communities, find their pain points and try to solve them. For example, when we started building SUITSME, I joined competitor communities on Facebook and Instagram. Many insights came from the player’s comments, like lack of diversity in skin tones or names of fashion brands they admire. Need more creative inspiration? Try any of the following:
2. Trigger User EmotionsHuman beings are emotional, even when performing the most rational purchases. Nielsen released a study in 2016 that revealed ads with an above-average emotional response from consumers caused a 23% increase in sales compared to average advertisements. In other words, invoking user emotions has the best chance of success. Design a high-performing ad by tapping into your user’s emotions. Invoke a feeling of relief by solving a problem or create a relaxing effect with something aesthetically pleasing. You want the user to laugh, cry, empathize and provoke discussions. Do not leave the user feeling indifferent. One of the most popular patterns used by game advertisers is having the player fail at exceedingly simple challenges. Seeing someone fail at simple challenges triggers frustration, so the one who sees the ad proceeds to install, play the game and prove they can do better. We tested two similar videos that reached different results. In one video, the player chooses a beautiful look and gets a high score. In the other video, she chooses a ridiculous outfit and fails the challenge. The second video had double IPM (installs per mile) than the first. 3. Use In-App GraphicsThe majority of SUITSME creatives have click-to-install (CTI) conversion rates of over 45%. We achieve this high CTI by using graphics. When a user clicks on an ad and goes to the app store, their journey continues smoothly as they see creatives consistent with what was shown in the ad. If it is a video ad, use the first three seconds for anything that you think might work, then incorporate in-app graphics to show your game’s interface. 4. Craft A Powerful CopyWhen building new creatives, it is easy to overlook ad copy. Sometimes we get so wrapped up in the design process that we disregard the message itself. But ad copy is a powerful tool to strengthen creatives. Here are highlights to make sure your ad copy sells.
5. Blend Into the EnvironmentWhere are you promoting your app? Every platform where you advertise a product has its own aesthetics, purpose and goal, and format. Consider this when designing ads. For example, vertical video and static ads used for Instagram stories should have “safe zones” — the area where the content isn’t obstructed or at risk of getting cut off. Video ads for TikTok should be designed for “sound on.” As people go on Facebook to see what their family and friends are up to, it is a good idea to use faces in your ads. Moreover, it is proven that human photos increase the conversion rate If possible, use user-generated images instead of stock photos. Stock images often lack emotion (or are artificial emotions!)—they do not create the same connection as authentic, user-generated images. Compare the two pictures below. Who will you trust more? Don’t be afraid to take your photos and use them for creatives. You will have full content control and won’t have to think about stock photo licensing. 6. Testing, testing, testing.To maximize the outcome of creatives, test several versions with different backgrounds or faces. You will be surprised at how different the results could be. For example, we created two versions of a video ad where one had a much better click-through rate (CTR) than the other. Can you guess which one performed the best? For our tests, we used Facebook as a marketing platform and Android as an app platform. We created a campaign for a wide audience with one ad set and several versions of the creative inside (from three to five). Once we achieve substantial results, we turn off the test. If a particular creative shows good results on Facebook, it will also likely perform well on other platforms. So do not miss out on a high potential ad by making only one version of it. My six tips have worked well for our team, but you need to make your own secret sauce. Marketers who achieve positive ROI will tell you there is no single formula for a successful ad. It is about investigating the market, studying your consumer, trying many concepts and triggering user emotions. I hope these six tips guide and help you design high-performing ad creatives. The post 6 Insider Tips to High-performing Ads appeared first on Liftoff. 6 Insider Tips to High-performing Ads published first on https://waltergillespie.tumblr.com/ via Tumblr 6 Insider Tips to High-performing Ads Digitization proved it’s worth during the pandemic with mobile-first businesses across the globe reaping the rewards. In Eastern Europe, in-app revenue rocketed. According to data from App Annie, consumers spent $1,330b on in-app purchases in Russia during 2020. In Ukraine, consumers spent $220b and in Poland the figure was $390b. An IAB study found that during the pandemic, Romanians increasingly sought their mobile devices for entertainment and shopping. As a result, mobile advertising managed to attract 60% of total online advertising revenue in the country last year. The Eastern European market also offers many benefits to app marketers not available elsewhere. Lower CPMs and less regulation offer a great opportunity for testing. The introduction of 5G across the CIS region, and the increased bandwidth and high-speed data that comes with it, also offer a huge advantage for mobile advertisers. But navigating and dominating the Eastern European app market can still be a challenge. In this article, we’ve outlined some essential tips for promoting your app in the region. Read the article in Russian here. Good Testing GroundSome of the world’s most innovative apps have roots in Eastern Europe. Tech trailblazers like Skype, TransferWise and Bolt have all come out of Estonia. While Poland was one of the first European countries to roll out an app that collects reams of personal information in its fight to combat the pandemic. It is also true that many of the apps born out of Eastern Europe make the majority of their profits in other parts of the world. Dariia Opanasiuk, Chief Marketing Officer at Genesis (Impulse) adds: “For apps that are not geo-specific and intend to go worldwide, Eastern Europe may be a good market for a soft launch or quick tests. Lower CPMs give a great opportunity to do that cheaply and being able to access these countries via all the main traffic channels will save a lot of time. The Eastern Europe market gives marketers the possibility to gather data on user behavior, define success criteria, discover the most effective promotion methods without committing significant budget.” Dariia Opanasiuk, Chief Marketing Officer at Genesis (Impulse) Vladimir Ilchenko, UA LEAD at Nakusi Games comments: “We don’t have such strict regulations as China and there is no big barrier to enter the market. So, all that makes our market similar to other European countries, but with lower eCPMs.” Vladimir Ilchenko, UA LEAD at devgamm Max Mikhedov, Lead UA at Easybrain comments: “I believe that these markets are still underestimated. Perhaps companies believe that they will make less money in them. But they actually offer an opportunity because there is less competition in the market, making it easier for apps to take the top spot in their vertical or industry.” Max Mikhedov, Lead UA at Easybrain Get Hyper-LocalEastern European consumers are used to product offerings in localized languages, both from local players and foreign market entrants. In order to compete effectively in this region, it’s key for marketers to translate creatives into local languages. It’s also important to understand local social and business customs and nuances. Kirill Grigorev, Senior User Acquisition Manager at Dataduck comments: “Most of the people in Eastern Europe speak local languages and do not speak English so you need to make sure your creatives are localized. You need to understand Eastern European sentiments when preparing a marketing strategy. Try to avoid any messaging that can cause a negative reaction.” Kirill Grigoriev, Senior User Acquisition Manager at Dataduck Aleksey Golovachev, Marketing Team Lead at Awem Games comments: “The share of Eastern European countries in the marketing mix is usually small, so many developers neglect localization. However, this is critically important. In Russia, for example, no more than 5% of the population know English (according to the All-Russian Center for the Study of Public Opinion).” Aleksey Golovachev, Marketing Team Lead at Awem Games Aleksey Tishakov, CMO at ZiMAD comments: “The Eastern European market, especially Russia, has grown in recent years and has provided an opportunity for game developers to expand their player base. In general, understanding regional characteristics is the key to a successful marketing strategy, but unlike, for example, specific Asian countries, it is not necessary to introduce a unique user flow here, language localization is enough.” Alexey Tishakov, CMO at ZiMAD iOs 14.5Apple’s iOS 14.5 update and the depreciation of the IDFA (Identifier for Advertisers) affected app marketers around the world, and the story was no different in Eastern Europe. Marketers scrambled to find workarounds to capture consumer data, target the right audiences, and run personalized ads. Vladimir Ilchenko comments: “Just like other companies all over the world, here in Eastern Europe we are facing difficulties with iOS 14.5 and later versions. As a result, some companies have started testing new products on Android.” Danusia Buquet, Head of Sales, CSE at Liftoff adds: “The iOS 14.5 update rattled the app marketing industry. In Eastern Europe, marketers shifted their ad dollars to Android. On Android, marketers still have full visibility into what drives performance at a granular level and can optimize to their heart’s content. But it’s still early days. As more users adopt 14.5 and marketers get comfortable with the new normal on iOS, most of us expect ad spend on iOS to fully recover.” Danusia Buquet, Head of Sales, CSE at Liftoff Galyna Iefremova, CEO at SUITSME adds: “One significant factor that forced marketers to completely reconsider their app marketing strategies is the introduction of Apple’s restrictions on the transfer of personal data. As a result, more and more marketers are turning to influencers, both local and global, to promote their apps.” Galyna Iefremova, CEO at SUITSME Sergey Tsondinov, Head of Marketing at Beresnev Games comments: “All mobile marketers are faced with the challenges of adapting to the new iOS and the upcoming Android changes. This has really affected how marketers approach purchasing and traffic estimation. It is quite possible that this challenge will result in the need for even closer integration of marketing and product. Both in terms of product ideation and monetization.” Sergey Tsondinov, Head of Marketing at Beresnev Games The Eastern European market holds a lot of untapped potential for mobile app marketers. The costs are lower meaning even those with smaller budgets can reap the benefits of this market. It’s also a good time to be a mobile marketer in Eastern Europe as users are spending more time than ever before connected to their devices. But to make the most of this region, it’s important to understand the market and the challenges which are unique to it. Those that do, will get ahead of the rest. The post App Marketing in Eastern Europe: What You Need to Know appeared first on Liftoff. App Marketing in Eastern Europe: What You Need to Know published first on https://waltergillespie.tumblr.com/ via Tumblr App Marketing in Eastern Europe: What You Need to Know KING Art’s journey from a bunch of artworks they saw on the internet to Germany’s Game of the Year. Two years or so before we started to think about our next project, we stumbled upon a series of artworks by Polish artist Jakub Rózalski that combined classic 19th century European landscape paintings with dieselpunk mechs. The artworks looked cool and unusual, and we saved the link like we always do in cases like this. Fast forward two years: We were working on “The Dwarves” and were thinking about the next projects. We are usually looking for niches that enable us to make potentially the best game in this niche in the year of release. So instead of making the 10th best 1st person shooter, we want to make games fans of a genre love and “need to have”. We talked about different ideas, one of which were RTS games. In 2016 they were a more or less forgotten genre. Big publishers were focusing on MOBAs, and in general, many strategy developers seemed to have moved on. A chance? One RTS series caught our eye: Company of Heroes. Developed by Relic and published by THQ, the series was a fan favorite and very successful – but there hasn’t been a new CoH for years due to the THQ bankruptcy and the following turmoil. Could there be enough people waiting for a CoH-like RTS? But in what setting? Historical? Fantasy? Sci-Fi? Or maybe… what about the early 20th century in an alternate reality with Dieselpunk mechs! Trailer-Driven Development While this is a joke and you should definitely not only work in the realm of smoke and mirrors, being forced to present the game to an audience way before you normally would, has its merits. It helps getting everybody on the same page and early positive reactions help with team motivation. Fundamentally, it lets you think about one of the most important questions if you want to make a successful game: How do you actually sell it? What is great about your game and how can you communicate that? What grabs people’s attention, what makes them excited? You start to think about target audiences, USPs, gameplay pillars, hooks, characters and everything else that can help you sell your product. We think it is a good idea to do this early on, even if you are not doing a Kickstarter or plan to announce your game early. Game Design Meetings Having all stakeholders in the meeting (sometimes supplemented by individual developers who brought up an issue) enabled us to go through the list relatively quickly and come up with solutions that worked for all departments. We found this to be extremely efficient. Another great advantage of these regular “decision meetings” is that people don’t bring up issues all the time anymore. Instead of interrupting people multiple times a day, all these issues are getting collected and tackled in one go when everyone has time and is in the right mindset. It turns out getting solid answers once or twice a week makes more sense than getting half-backed answers right away. Community Building & Kickstarter These 16.000 RTS fans were also the core of our community building. We announced the game pretty early on via social media and build a community of >100k followers in a couple of months. The popularity of Jakub’s artworks helped with that as well as marketing targeted at RTS fans who rooted for “their” genre. We started a Kickstarter campaign and were able to collect over $1.5 Million. We had a good trailer, we had good press – but more importantly, we already had the big established community that was waiting to help us make the game they wanted. We kept community engagement high, releasing over 30 “DevBlogs” and kept the community informed over social media and Discord. We released multiple Alpha and Beta versions for backers. All that is a lot of work, but we think it pays off because you receive a lot of good feedback and insights. And it is motivating to know there are people who are excited about what you are doing. Researching Games Write notes while you are playing: How does the game make you feel? What do you like, what annoys you? What don’t you understand? You have to make notes while you are playing because your impressions of the game change all the time. Questions are being answered and you become accustomed to things you found weird or complicated before. You want these early, original impressions. Write a short “review” of the game (a couple of paragraphs) after an hour, after 50% and one at the end of the game. If you wonder why they did certain things the way they did, write it down and discuss these points with the team. Also make sure to write down all the ideas that come naturally when you play a game. It is a great way to generate ideas, features and story bits. Parts 2 and 3 of this article as well as further “Making of Iron Harvest” articles will follow soon! Jan Theysen Jan Theysen is Creative Director at KING Art and one of the two founders. He is the Iron Harvest Game Director and worked on narrative design, the campaigns and game design. He was part of the small group of people who laid the foundation for the game that would become KING Arts’ biggest project to date. The post Making of Iron Harvest: Finding the Project (Part 1/3) appeared first on Making Games. Making of Iron Harvest: Finding the Project (Part 1/3) published first on https://spymugblog.tumblr.com/ Making of Iron Harvest: Finding the Project (Part 1/3) published first on https://waltergillespie.tumblr.com/ via Tumblr Making of Iron Harvest: Finding the Project (Part 1/3) Here’s a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://ift.tt/2XxJkI4 The post This In-App Marketing Strategy Will Increase Engagement & Sales appeared first on App Masters. This In-App Marketing Strategy Will Increase Engagement & Sales published first on https://waltergillespie.tumblr.com/ via Tumblr This In-App Marketing Strategy Will Increase Engagement & Sales |
About MeI work as a Freelancer in Texas, I develop software's and website's. I have good skill-set in programming and I am a blogger too, I have my own website in which I post my blogs, basic steps to developing software's and tips on debugging the issues. Visit my website to learn the easiest way of debugging issues in your software or computer. |